CivicaRx: What is it?

April 25, 2024 

1pm - 2pm ET / 10am - 11am PT

Explore the synergies between nonprofits and hospitals in our upcoming webinar, focusing on the impactful collaboration between CivicaRx and leading hospitals. Join us as Dan Liljenquist, Chief Strategy Officer, and David Flood, Chief Development Officer, of Intermountain Health, share insights alongside Laura Sildon, Executive Director of Civica Foundation. In this session tailored for fundraising professionals, discover how this unique partnership has not only addressed the critical need for accessible and affordable medications but has also become a beacon of successful philanthropy. Gain valuable insights into the strategies employed to develop and sustain philanthropic support for Civica.

Takeaways:
- Learn how nonprofits/development professionals can partner and mutually benefit in the fundraising space.
- Learn about a solutions-driven approach to ensure medication accessibility and affordability (that benefits hospitals in the short and long term).
- Understand the differences between “Systemic” vs "Service Delivery" fundraising—how we approach donors to be a part of the Civica movement and change the pharma system.

Registration Rates

AHPrime members: $0 | AHP members: $0 | Non-members: $99

Presenters

Dan Liljenquist, Chief Strategy Officer, Intermountain Health

David Flood, Chief Development Officer, Intermountain Health

Laura Sildon, Executive Director, Civica Foundation

Alice Ayres (moderator), President & CEO, AHP


Full participation in CivicaRX: What is it? is applicable for 1.0 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification

Seven Touches: Applying a Campaign Mindset to Donor Stewardship

May 1, 2024 

2:00-3:00 PM ET | 11:00 AM-12:00 PM PT

A strong stewardship approach is key to any fundraising program. A campaign tests the strength of the resources your team has in place--staff, systems, and the overall culture of philanthropy, to name only a few.

Many donors are asked multiple times over the course of a campaign, especially a multi-year campaign. They might be asked for their annual gift, for an event sponsorship, for an initial campaign gift, for a stretch campaign gift, and potentially a planned gift commitment. This often means asking more than once in a given year.

There's a commonly held best practice that a donor or constituent must be touched at least seven times between asks. Many organizations are implementing this framework on the basis of a donor being asked and giving once each year, but the system isn't prepared to handle a scenario where you might need to touch your VIPs more frequently than that. Or at least, not yet!

In this session, get real life examples and suggestions on how to draw on relationships with clinical leaders to ensure that these touches are happening in a regular, compelling way, without devaluing the voice of your leader, or leading donors to assume that every time they get an email or call from you that they are being asked for another gift.

Approaches will focus on maintaining an internal cadence with buy in from team members, educating clinical staff on what constitutes a meaningful update for the donor, (it might be less than they think!) and elevating patient stories and voices derived from expanded grateful patient fundraising practices. Focus will be on activating resources in place to implement these practices and being scrappy and resourceful, elevating your team beyond the 'once-a-year' stewardship approach.

Registration Rates

AHPrime members: $0 | AHP members: $0 | Non-members: $0

Presenters

Sarah Sexton | Writer, Editor, Principal | Sexton Strategy

Full participation in Seven Touches: Applying a Campaign Mindset to Donor Stewardship is applicable for 1.0 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification