July 16 – 21, 2017
Madison, WI


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Major Gift Initiatives and the Campaign

♦ Track Four ♦ 

 Draft Blueprint


Your organization must decide on the best approach in enhancing your major gift program. This may include the traditional capital campaign, but may necessitate a modified and target approach which would include a mini campaign or special (major) gift initiative. This course is designed and presented by seasoned professionals who will guide you in determining what strategy is best for your situation and implementing the exact structure and plan for the greatest level of success. You will work through all strategic components of a major fundraising campaign- from the inception of the “big idea” to the celebration that marks the achievement of the goal and the effective stewardship of those who participate in your success. The course emphasizes the evaluation of each participant’s own situation, and facilitates experiential learning through a series of workshops, group interaction and personal assessment and team exercises. 

Who should attend

This track is designed for anyone at an organization who is either in the middle of, or contemplating the start of, a major fundraising initiative, including staff and administrative personnel, board members and key volunteers.  

Overview

This course covers any major fundraising initiative in chronological order. The program begins with determining your readiness, selecting the appropriate model for your situation and establishing timelines and procedures. It is followed by discovering what motivates donors and how to make the “ask” and engaging volunteers and staff to reach your greatest potential. You will work through all strategic components of a major fundraising campaign, from the inception of the “big idea” to the celebration that marks the achievement of the goal. Discover strategies for effective stewardship of those who participate in your success. The course emphasizes the evaluation of each participant’s own situation, and facilitates experiential learning through a series of workshops, group interaction and personal assessment and team exercises. You also will discover how a campaign can enhance your current fundraising program and advance your future potential.

  Casework

  • Traditional Campaign Case Development
  • Adaption of a Case for Support for a Special Gift Project

  Leadership

  • Engagement of Board Members/Volunteers and Internal Leadership

  Donors

  • Identification of Current and New Donors

  Plan

  • Plan Formation for the New Era of Campaigns
  • Long-Term Stewardship Strategies for Ongoing Mini Campaigns/Projects

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