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Major gift officers: A valuable commodity – Are we using and evaluating them well?
By Jeanne Jachim |
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As a mixture of art and science, major gift work will never be entirely quantifiable. Yet if you focus on the science aspect of major gift work, it becomes clear that a significant portion of a major gift officer’s work is not only measurable, it is routine and predictable. More importantly, by evaluating what drives these metrics, you can go beyond outcomes to develop an understanding of what it is inside major gift work that causes these outcomes, and help major gift officers’ to become more successful.
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Corporate Giving Partnerships: The new paradigm
By Maureen Simmons , MA, CFRE |
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Corporate philanthropy is changing. Companies are seeking a meaningful but strategic role when it comes to addressing social issues. They want recognition for being a corporate citizen, but they also want to know that they are making an impact when they form partnerships with hospitals. This shift away from traditional corporate philanthropy to a new paradigm can be a win-win for both corporations and hospitals.
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Social Media 101 for health care development organizations
By Frank Berry |
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Adding social media to your fundraising mix sounds intriguing, but where do you start? Learn how health care organizations and their development organizations and their development offices are using social networking, how to overcome the common obstacles to implementing a social media plan, and five steps to help you get started.
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The check is in the mail. Or is it?
Twelve tips for a more productive fundraising letter
By Robert Mullen |
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You have great hopes and expectations for your direct mail campaign. But will it succeed? The author shares twelve steps to help make your next fundraising letter engaging, credible and one that will reach out and bond sender to receiver.
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