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The data is in: Service excellence cultivates giving
By Janna Binder, MBA; Craig Deao, MHA; and
Betsy Chapin Taylor, MSJ, MBA, FAHP |
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A health care organization's mission begins at the bedside and that's where a development professional's opportunity to forge stronger community partnerships begins as well. The authors examine a 2009 consumer loyalty study to determine the relationship between giving and a positive hospital experience, and explore the role development offices can play in helping their health care organizations create a culture of service excellence.
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Lighting the way: Great results in bad times
By Laura King and Rick Bragga, JD, FAHP |
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This case study of Methodist Health Foundation's employee giving campaign demonstrates that a well-run program can produce great results, even in the midst of one of the most difficult fundraising climates in the past 75 years. By engaging a large group of employees to be ambassadors for an employee giving campaign, keeping the program fun and flexible and using effective and regular communications, the foundation raised more than $2 million from 875 employees.
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It's time to rethink your annual fund
By Wayne Gurley |
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When hospitals first started raising money in the 1960s they copied the fundraising tool that was currently successful for colleges and universities - the annual fund. However, annual giving programs tend to create large numbers of lapsed donors, and that attrition can be deadly to a fundraising program. Learn how to create "constant" donors and stop deciding for your donors how often they will give, and instead let them tell you.
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The power in strategic cultivation
By Mark J. Marshall |
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A fundraiser's ultimate job is not to raise funds - it is to build relationships. Fundraisers are measured by the amount of dollars raised, but the great ones also measure their success in terms of relationships built. Learn how to create purposeful and strategic cultivation by following six steps to better understanding your prospects, and identifying, planning and evaluating the "moves" required until you are ready to make the ask.
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