Articles
"Recession-proof Fundraising," by Marc Pitman, CFCC, director of the Inland Foundation, and author of “Ask without Fear!" When faced with a recession, many nonprofits make bad choices that limit their growth. The author explores three common mistakes - spending less on fundraising, becoming pessimistic, and apologizing when you're asking - and offers alternative solutions. Download Article. Reprinted with permission of FundraisingCoach.com.
"Fundraising in Tough Times: A No-Nonsense Guide to Surviving in a Challenging Economy," by Mal Warwick and Dan Doyle of Mal Warwick Associates. The authors - direct marketing experts - provide their thoughts on how to cope with the harsh new financial environment the social sector now faces. The paper includes three scenarios for economic recovery; three possible fundraising strategies; and nine tactical steps to take now. Download Paper. Reprinted with permission of Mal Warwick.
"CCS Special Report: Philanthropy and the Current Economic Crisis." CCS held a special forum in October 2008 with 50 senior development professionals in the New York Metropolitan area to discuss the current economic crisis. The group discussed three questions: What has been the immediate impact of the economy on your fundraising efforts? What are your concerns going forward?, and What strategies are you considering in dealing with the crisis? Download Report. Reprinted with permission of CCS.
"Resolve, Determination and Tenacity: Philanthropy in Difficult Economic Times," by Luke Vander Linden, Carl Bloom Associates. The author shares his thoughts on fundraising in challenging times and strategies for maintaining effective and affordable acquisition marketing efforts to ensure long-term success. Link to article on Carl Bloom Web site.
AHP Reports
AHP FY08 Performance Benchmarking Report: Observations. The volatile economy has stressed health care, and health care provider net operating revenue show the results. The FY2008 results reflect this trend with many more health care organizations operating in the red than seen in any previous year. Download Observations Summary.
AHP Economic white paper. The AHP economic white paper, " “Economic Cycles and Charitable Giving,” by university economist John Volpe, Ph.D., looks at the historical economic trends between health care philanthropy and the economy, and offers short-term projections for giving based on economic forecasts. The paper also includes comments and strategies for dealing with the recession from three AHP member leaders, Lisa Hillman, FAHP; Stephen A. Lundin, CFRE; Allen Peckham. AHP members can download this white paper for free from the AHP Online Store.
AHP Conference Proceedings
"Fundraising in the Current Economy" Presented by a panel at the 2009 AHP International Conference. The recent economic climate has forces health care organizations to strategically evaluate their fund raising activities. Part one will analyze examples of organizations' approaches to meeting the current challenges.Part two focused on discussion questions. Download Conference Handout.
"Setting Sail in a Perfect Storm: Preparing for a Campaign in Tough Economic Times," presented by David Woodruff, Executive Director and Chief Operating Officer for Development, Massachusetts General Hospital. The presentation provides an overview of preparations for a $1.5 billion capital campaign amidst an economic downturn. Download Conference Handout.
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