AHP Book Store
Self-Study Guides

See also: AHP Publications

To purchase self-study guides, click the image next to the guide of your choice. You will be given the opportunity to adjust quantities after you add an item.  Click the title of the study guide to view a description. A fixed charge of $4.95 will be added to your total for shipping and handling.

AHP members qualify for substantial savings on all publications and study guides! If you're an AHP member, please enter the members-only bookstore. If you would like more information about AHP membership and how to take advantage of member discounts, please visit our membership page.

Guides are available in French. Please call AHP at 703-532-6243 for availability.

For additional information on any of these study guides, please send e-mail to ric@ahp.org.

All Study-Guides cost $45.00 each. 

Knowledge Area #1 Fundraising Fundamentals
		Introduction to Health Care Resource Development (U.S.)
		Introduction to Health Care Resource Development (Canada)
		Elements of Fundraising
		Professional Ethics
		The Psychology of Giving
		Prospect and Donor Cultivation
		Planning, Managing, and Evaluating Special Events
		Corporate Solicitation
		Direct Mail Solicitation
		Major Gift Cultivation and Solicitation
		Board and Family Solicitation
		Support Groups and Community Organizations
		Patient Solicitation
		Person-to-Person Solicitation
		Medical Staff Solicitation
		Memorial and Tribute Gift Solicitation
		Foundation Grantsmanship and Proposal Writing
		Researching Grant Opportunities
		Use of the Telephone in Resource Development
Knowledge Area #2 Fundraising Activity Areas
		Introduction to Annual Giving
		Setting up the Annual Giving Program
		Managing and Evaluating the Annual Giving Program
		Introduction to Planned Giving
		Setting up the Planned Giving Program
		Managing and Evaluating the Planned Giving Program
		Understanding the Planned Giving Instruments (U.S.)
		Understanding the Planned Giving Instruments (Canada)
		Introduction to the Capital Campaign
		Setting up the Capital Campaign
		Managing and Evaluating the Capital Campaign
Knowledge Area #3 Public Relations, Marketing, and Communications
		Introduction to Public Relations
		Managing and Evaluating a Public Relations Program
		Introduction to Marketing
		Marketing for Health Care Resource Development
		Writing the Case Statement
		Fundraising Copy
		Publication Design and Production
		Public Speaking
Knowledge Area #4 Development Program Management
		Volunteer Recruitment, Training and Management
		The Case for Resource Development
		The Board, CEO, and Development Officer: Roles and Relationships
		The Resource Development Function: Structure and Organization
		Donor Appreciation and Recognition Programs
		Managing a Comprehensive Resource Development Program
		Resource Development Planning and Evaluation
Knowledge Area #5 Financial Management
		Principles of Health Care Finance (U.S.)
		Principles of Health Care Finance (Canada)
		Principles of Budgeting
		Gift Accounting, Record Keeping, and reporting
		Tax Aspects of Charitable Giving (U.S.)
		Investment and Endowment Management

You may also download our study guides order form, and mail or fax with your payment to AHP. The mailing address is on the form.

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