Fundraising Track: Keeping Your Events Robust Even in Harsh Economic Times
Charities must maintain their momentum to meet ever-growing charitable needs—even in difficult economic times. And maintaining and building a charity’s friendship base is of paramount importance in this process. Providence Healthcare Foundation believes that special events provide an important opportunity to build and grow donor relationships and to raise essential funds.
The foundation will present a case study of how it strategically grew its event attendance and revenue by more than 20 percent after the September 2008 market crash, raising more than $1 million (net) through three sold-out signature events. Fundraising event professionals will benefit from this session, which will
provide advice and ideas for utilizing strategies and leveraging relationships to maintain and grow event excellence.
Presenter:
Jennifer C. Stewart, CFRE
President
Providence Healthcare in Toronto, ON
Relationships Track: Success with Donor Relationships
Successful major gift and planned giving programs are based on sound relationships with donors. Every member of the organization plays a vital role in enhancing relationships with prospects and stewarding donors. In this interactive session, you will learn via real-life examples and best practices how to grow and sustain meaningful relationships with your major and planned giving supporters.
Presenter:
Yves Gadler, CFRE
Vice President of Major and Planned Gifts
St. Michael’s Hospital Foundation in Toronto, ON
Leadership Track: Micro-campaigning: How to Jump-start Your Major Gift Program
Just finished a capital campaign? Not sure where to go next? This session will describe a micro-campaign launch—three gift officers and 84 major gift discovery calls in three months. Now there are more than 65 solicitation calls in the works. Glenn Craig and Michael Farrell will take you through the process that has “the flywheel turning” at the newly merged Thunder Bay Regional Health Sciences Foundation. This is a hands-on “how-to” session in kick-starting your major gifts program.
Presenters:
Michael Farrell, FAHP
President and Chief Executive Officer Philanthropy Coach & Counsel
Fort Erie, ON
Glenn Craig, CFRE
President and Chief Executive Officer
Thunder Bay Regional Health Sciences Foundation in Thunder Bay, ON
Public Relations Track: Promoting Mental Health in the Web 2.0 Era
Mental illness and stigma: The two always seem to go together. The Douglas
Mental Health University Institute is trying to break this pattern through public education and Web 2.0 initiatives. It seems to be working, according to the institute’s followers on its social media tools such as YouTube, Twitter, and
Facebook. This session will address the process, approach, and actions behind the institute’s Web 2.0 experience. Take home practical insights to apply to your own organization.
Presenter:
Marie-Gabrielle Ayoub
Web Manager
Douglas Mental Health University Institute in Montreal, QC