Executive Forum: The Point of Power, the Point of Realization, the Point of Transformation
Seasoned fundraising professionals who want to expand their knowledge, more successfully lead their organization, and assist donors in achieving their own philanthropic goals should not miss this exciting and interactive executive forum
led by two leading philanthropic experts. Buffeted by economic change, shifting expectations for nonprofits, and increasingly sophisticated donors, fundraising
professionals will hear how they can lead their organization to a position of strength, work with donors to develop a shared vision, and realize that vision in a way that will transform both donors and their organization.
Part I
Marnie Spears—C. Dir., President and Chief Executive Officer of KCI Ketchum Canada Inc.—will lead a detailed, interactive, philanthropic-trends “drill-down”
for senior executives. This session will provide a deeper understanding of factors that are altering the fundraising landscape and how best to navigate this changing
environment. This presentation will serve as a backdrop for the two sessions that follow.
Fundraising Track: 90 Direct Marketing Tips in 90 Minutes |
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Winning with direct marketing in today’s charitable marketplace means that your program needs to be firing on all cylinders. Donors and prospects are more demanding than ever. Your competition is fierce. The economy has tanked. Despite these challenges, there is hope. If your direct marketing program is strategic, creative, highly organized, and attentive to donor preferences, there’s no
reason you won’t make money. In this session, you will discover 90 proven strategies, tactics, and tips—all of which can strengthen your direct marketing program’s performance. This session is lively and fast-paced, and the handout is worth its weight in gold!
Presenter:
Fraser Green
Principal
FLA Group in Ottawa, ON
Jose van Herpt, CFRE
Principal
FLA Group in Ottawa, ON
Relationships Track: When Worlds Collide! How Development Officers and Researchers Work Together to Bring in Major Gifts
Development officers often are described as outgoing and assertive, but their
well-intentioned efforts could be wasted without the proper background and
research on their prospects. Researchers are noted for their attention to detail
and often are described as introverted. Regardless of their differences, development officers and researchers have the same motivation—to bring in big
gifts for their organization. Join this session—led by a prospect research manager and a campaign consultant—to compare best practices, major giving team management, passion, and new strategies for the profession, and to explore
the researcher/development officer relationship.
Presenters:
Tracey Church
Acting Director of Development, Ontario West
Manager of Prospect Research, National CNIB
London, Ontario
Janet Ferguson
Senior Consultant
KCI Ketchum Canada Inc. in Toronto, ON
| Leadership Track: Preparing Canadian Nonprofit Organizations for the Leadership Gap |
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Beginning in the next three to five years, nonprofit organizations will face a
leadership crisis as baby boomers begin to move into retirement. Drawing on
extensive research findings derived from academic and industry resources, as well as field interviews with Canadian nonprofit leaders, this session will explore some of the best practices currently used by Canada’s leading nonprofit organizations to address the leadership gap.
Presenter:
Jean Crawford, FAHP
President
Crawford Connect in Toronto, ON
Public Relations Track: Communicating a Strategic Plan—Strategically
The strategic planning process is a communications opportunity to engage staff and stakeholders in buying into and shaping your organization’s goals. This session will include short presentations by two hospital communication teams and provide you with the opportunity to share examples of your own “strategic plan” communication materials.
Presenters:
Jenn Goodwin
Director of Communications
Providence Care in Kingston, ON
Andrea MacLean
Communications Manager
Bruyère Continuing Care in Ottawa, ON