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Increasing the Size of Your Development Program: The Right Conversation for a Win-Win Situation 

March 16, 2010

3:30 - 5:00 p.m. EST
Register for this virtual learning session.

Justifying hiring more development staff with the executive suite and Board can be difficult. Both groups tend to focus on the cost to raise a dollar or the percentage increase in your operating budget. Find out how you can steer the conversation in the right direction and create a win-win for the development office and the health care organization. One organization will share how it more than doubled the size of its fundraising staff and the amount of money it is raising while keeping its ROI high and its cost to raise a dollar the same. Hear how the organization changed the conversation with executive leadership and boards of directors and went from raising $500,000 to more than 9 million since they began in 1997.

Learning objectives include how to:

• Position your development office or foundation to meet fundraising and other objectives of your organization
• Use benchmarking to tell a realistic story about growth
• Engage your board and executives
• Overcome challenges in implementing your plans
• Monitor your progress and use metrics to potentially adjust your plans
• Explore alternative ways to fund the cost of operations


Presented by:

Mark Larkin, CFRE
Vice President, Development
CentraCare Health System
Saint Cloud, MN

Todd Steinke
Director of Development
CentraCare Health System
Saint Cloud, MN

 

 
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