 |
|
Hispanic/Latino philanthropy: Myth vs. reality
By Mary Anne Chern, FAHP, Steven Mourning, FAHP
and Crystal Torres |
|
In rural and urban hospitals across the U.S., resource development professionals are endeavoring to attract donors from increasing numbers of influential and wealthy Latinos in their communities. Their efforts are often hampered by a lack of understanding of the cultural issues important to this potential donor population, as well as myths about Hispanics and their giving interests and patterns. The authors share the most common of these misconceptions and the elements that are essential to successful Latino philanthropy. Download article. |
|
 |
|
How to become a top advancement producer
By Chad Gobel |
| If you’ve attended an educational conference, you probably learned some new tips and best practices, but did the experience really change your behavior? Have you seen an improvement in your activity? If you answered no, you’re not alone. Learn how one development executive has created a program to help his major gift officers become top producers by providing Key Metrics and Key Steps in a structured environment in which to learn, practice and receive feedback. Download article. |
|
 |
|
What do board members really want?
By June Bradham, CFRE |
| What do board members really want from their board experiences? Are you providing the right environment in which your organization’s needs and your board members’ wants are in alignment? Learn from recent research what board members from across the world are saying, the nine areas that they really care about and tips on how to address those desires. Download article. |
|
 |
|
Firsthand experience: Doing is believing
By Jennifer Johnson, CFRE and Rick Bragga, J.D., FAHP |
| If seeing is believing, what is doing? In the case of Cook Children’s Hospital in Fort Worth, Texas, and a number of other institutions across North America, doing is the best way to educate and create engagement. Through “day-in-the-life” visitation programs, hospitals are helping prospects and donors experience their organization’s mission in a way that is unique and profoundly meaningful. Download article. |