Spring 2009 AHP Journal

This issues's feature articles:

	The critical role of physicians in fund development By Walter W. Noce, Jr., MPH & Claudia A. Looney, FAHP
Childrens Hospital Los Angeles has raised more than $750 million since January 1, 2000, when a major campaign was launched to continue the transformation from a great children’s community hospital to an international leader in pediatrics. This accomplishment could not have been achieved without the key involvement and support of physicians, and an understanding of how to successfully engage those physicians in philanthropy. Download article.

	Financial analysts changing view of health care philanthropy: Does your program rate? By Kathleen Murray, MS, CPA
Even before the credit crisis, it was no secret that a solid philanthropic program was becoming essential to fund research and address capital shortfalls at nonprofit hospitals. Less well known was the quiet, but significant shift afoot in how the financial community views fundraising—particularly when it comes to securing funding. Does your development program have what it takes to help your health care organization secure funding in an increasingly difficult market? Download article.

		Thoughts on being a successor By Lois J. Gomez, MPA, CFRE
Experienced and capable development professionals will have many opportunities to explore in the near future, as baby boomers come of age and a vast resource of longtime senior health care development professionals begin to retire. Are you in line to be a “successor”? There are several key areas you should consider to ensure a smooth transition that will honor your predecessor’s legacy, while providing the building blocks to develop your own successful programs. Download article.

	HIPAA, Sarbanes-Oxley, IRS, USPS and the states: Juggling complicated U.S. regulations By Matthew G. Wright, JD, CFRE
Fundraisers are always juggling schedules, donors’ wishes and the needs of our health care institutions. This juggling act becomes even more complicated in the U.S. when you include HIPAA, Sarbanes-Oxley, charitable law, tax and postal codes and state regulations. It can be difficult to treat each item in the air with equal attention; however, dropping a law or regulation can cost your institution money in fees and lost donations. The author reviews the regulatory environment facing health care philanthropy, and how to keep the juggling act in perspective. Download article.

Featured author:

Claudia A. Looney, FAHP
Senior vice president of development
Childrens Los Angeles

Physicians have always been the hidden weapon in our fundraising arsenal. However, their reluctance to ask their patients to support their good work is legendary. They rightfully express concerns over patient confidentiality, suggest that the timing is not right and deep down believe that it is in appropriate to ask someone for a gift that might benefit them.

It is our role, more than ever before, to address these concerns and show them how they can help the patients they serve and the patients they will serve in the years to come. Given the world-wide economic situation upstaging and consuming our fundraising thoughts, we are poised to show a more willing, and yes desperate, physician audience how they can rise above the fray and make a difference.

It is our hope that this AHP Journal article will give you some valid ideas to raise support for programs and services that are so desperately need by our patients and their families.

-Claudia Looney

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