FundRaising Fundamentals Second Edition
James M. Greenfield
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A practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. Provides proven methods and techniques for running a successful annual giving campaign.

For many nonprofits, annual giving is the fuel source that will fund their programs and services throughout the year. A successful campaign requires constant creativity, enthusiasm, energy, and immediate results, which makes it a most challenging endeavor.

Fundraising Fundamentals presents step-by-step guidelines for carrying out all aspects of an annual giving campaign that begins with direct mail solicitation and expands using membership organizations, donor clubs, special and benefit events, and volunteer solicitation to illustrate how to develop a total annual giving program using these reliable methods and techniques. Supported by a generous supplement of authentic case studies and examples, this updated Second Edition covers the latest strategies for telephone, telemarketing, and Internet solicitation, as well as approaches to soliciting from corporations and foundations.

Nine principal methods of annual giving are detailed here along with expert advice on managing each of these multiple fundraising methods as a comprehensive program. Whether you are a professional or volunteer, learning how to orchestrate these nine principal methods to build on one another will help you raise more money and establish lasting relationships with donors. Other means of fundraising are addressed to supplement the principal nine, such as advertisements and coupons, door-to-door solicitation, federated campaigns, gambling and games of chance, and cause-related marketing. A comprehensive section on managing the annual giving program provides invaluable information on performance measurement, budget preparation and management, cost-benefit standards and guidelines, financial accounting, gift reporting, and much more.

With sample forms and letters, checklists, and charts, Fundraising Fundamentals contains everything you need to manage and carry out a comprehensive annual giving program with maximum efficiency and effectiveness.

In this age of abundance, nonprofit fundraiser, speaker, and professional social worker, Terry Axelrod believes there is plenty of money to go around, and with her system, every charitable organization can have its allotment. In her book Raising More Money, she shares her 25 years of proven fundraising experience in hopes her model will provide other worthwhile causes with a system for becoming fully self-sustaining.

This book teaches the model for "new reality fundraising," which includes educating and inspiring potential donors, involving and cultivating them in personalized ways that suit their unique interests, and asking them to make multi-year pledges for unrestricted operating money. It also teaches how to eliminate the fear of asking, how to redesign events so that they "grow" donors, new roles for boards, and taking the model onto the Internet.

"This book is written for nonprofit agency staff, board members, and volunteers who are passionate about the mission of their organization, but burned out by the old model of raising funds," Axelrod emphasizes.

Whether holding a bake sale or raising $1,000,000
--fundraising tips for everyone.

For many volunteers and other nonprofessionals, writing letters of appeal can be confusing and laborious. In How to Write Successful Fundraising Letters, Mal Warwick--the nation's premier direct mail expert--shows everyone what makes the best letters work. With real-world examples, illustrations, and case studies that reflect the latest research findings on how to secure gifts from today's donors, Warwick provides both general advice about effective mail strategies and specific guidance on the details of a mail campaign. His step-by-step model for writing a successful appeal walks readers through each stage of the process, from laying the groundwork to thanking donors. The book includes such valuable resources as style tips, advice for overcoming writer's block, pointers for effective graphics and packaging, and an extensive collection of model letters.

Mal Warwick (Berkeley, CA) is a renowned fundraising consultant and a leading thinker and practitioner in the field. He has written numerous books on fundraising, including The Five Strategies for Fundraising Success (0-7879-4994-9) (Jossey-Bass).

Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift, convincingly shows that it doesn't take stellar communications skills to be an effective solicitor. Nearly everyone, regardless of their persuasive ability, can become a successful fundraiser if they follow the step-by-step guidelines that Jerold Panas outlines in his instructive new book.

The Second Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every beginning fundraiser needs to know. With updated case studies and real-life examples, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. In addition, the new edition provides much needed information on giving trends, the available computer hardware and software for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the the fundraising arena.

Capital Campaigns: Strategies that Work is the authoritative work on developing plans, strategies and tactics that will work to raise funds for capital projects. Step-by-step instructions guide the inexperienced and smooth the way for anyone planning this major fundraising activity. Full of charts, graphs, checklists, and case studies that illustrate each step of the process, this book will direct you to success. In addition, valuable trouble-shooting advice will help you avoid the pitfalls of planning and executing a capital campaign.

If you truly want to be successful in raising money from foundations and corporations, there are many steps you must take before a proposal goes out the door. And there are many things you must do after it is in the hands of the potential funder. And that's why you should have a copy of Corporate and Foundation Fundraising: A Compete Guide from the Inside. It's the only step-by-step guide that provides a total and comprehensive strategic approach to fundraising. You'll get a wealth of hands-on techniques, strategy tips, real-life examples, war stories, time-saving forms, suggested readings, a glossary, and an extensive bibliography.

Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. You'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model--the annual integrated development program--today's most donor-sensitive, effective fundraising strategy for the long term.

Discover a unique new relationship strategy for successful fundraising and how to implement it using specific methods. Learn to conduct strategic planning, market to donors, develop a constituency and empower volunteers to be effective fundraisers. Charts, case studies, and expected results help guide the way. This is an essential book for anyone looking for a new, comprehensive approach to fundraising in nonprofit organizations.

Special events can be the backbone of a nonprofit fundraising program; they're also very hard work. A successful and cost-effective event takes a great deal of planning, coordination, and effort. Successful Special Events: Planning, Hosting and Evaluating provides the guidance necessary to efficiently plan, implement, and evaluate such an event. You'll discover how to establish your primary goal, the importance of market identification, special event opportunity ratings, setting goals, and the barriers to planning a successful special event.

Planned giving is perhaps the most intimidating component in the fundraising arena. But you don't need to be an attorney or have a large staff to incorporate this component into your organization's fundraising program. Planned Giving Essentials provides the instruction and tools needed to both begin a successful planned giving program and expand it later. In addition, a glossary of terms, model letters and policies, sample advertisements, and other tools help make planned giving manageable.