Major Gift Initiatives and the Campaign

Your organization must decide on the best approach to enhance your major gift program. This may include a capital or comprehensive campaign or a modified and targeted approach included in a mini-campaign or special (major) gift initiative. This track is designed and presented by seasoned professionals who will guide you in determining what strategy is best for your situation and implementing the exact structure and plan for the greatest level of success. You will work through all strategic components of a major fundraising campaign—from the inception of the “big idea” with the feasibility study to working through how to appropriately make your asks to celebrating achieving your goal and effectively stewarding those who participated in your success.

View the 2026 blueprint below to see how the track is structured, including the topics covered each day.

This track is designed for anyone at a healthcare organization who is either in the middle of or thinking of starting a major fundraising initiative, including staff and administrative personnel, board members, and volunteers.  

• A new way of planning in the changing philanthropic landscape
• Understanding the essential elements of a winning campaign
• Understanding the necessary mechanics
• The importance of a case statement
• The feasibility study
• Identifying and recruiting leadership
• The role of staff, board, and volunteers in the campaign
• Why stewardship isn’t just important; it’s everything
• Securing the donor visit and the art of the ask