Michael J. Beall (Track Dean)
Beth Hatcher
Summary
In our relationship-forward industry, we need to identify the subtle nuances between marketing and engagement, communication as glue—not bait. We also need to become experts at brand synergy and alignment. We need to change how we define communication. Communication can no longer be a bolt-on, stand-alone endeavor or deliverable. Our communication efforts must have the soul of a storyteller, be driven strategically and supported by data—but not data alone.
The Marketing and Communications track will teach critical areas of communication competence while also providing leading-edge thought leadership, practical takeaways and examples of what works, what doesn’t and the reasons why.
View the 2026 blueprint below to see how the track is structured, including the topics covered each day.
This will be offered as a full track in 2026, beginning the morning of Monday, July 13 and ending the evening of Thursday, July 16.
Curriculum
- The Product of Philanthropy
- Key Messaging, Lead Voice, Target Audiences
- Building Trust with Stakeholders and Major Gift Donors
- Blended Gifts
- Embedding Gratitude Inspired Philanthropy Across a System
- Gift Planning Marketing
- Storytelling
- Case Statement
- Creating a Message Guide
- Campaign Communications