Beyond Gratitude: An Evolution of Grateful Patient Fundraising

Why grateful patient programs need to evolve to continue to be successful.
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About This Video

In this session for experienced healthcare philanthropy professionals who oversee grateful patient programs, Walt Edwards, senior vice president, and Meg Bailey, vice president, from Graham Pelton makes the case for why grateful patient programs need to evolve to continue to be successful. 

Topics include: 

  • Prioritizing motivation (the why) over the mechanism (the how)
  • Why data and modeling are not enough
  • Helping clinicians overcome discomfort and find their own voice  

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