Developing a Trusted Data-Driven Grateful Patient Program

The future of data analytics in grateful patient programs and
the steps you can take to use data more effectively
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About This Video

In this session from the 2021 AHP International Conference, Arup Banerjee, founder and CEO of Windfall Data, Inc., takes a look at the future of data analytics in grateful patient programs and the steps you can take to use data more effectively in your grateful patient philanthropy efforts.

Topics include:

• Centralizing, linking, and standardizing data sources
• Data visualization
• Using AI to assess affinity and propensity to give
• Dashboard creation
• Ongoing technology and process investments

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