In this session from the 2021 AHP International Conference, Eli Jordfeld, MPA, CFRE from UNC Health Foundation and Liza Turcotte, MPA from Blackbaud share a case study from UNC that highlights strategies for using data analytics and performance metrics to improve fundraising performance.

Topics include dealing with large volumes of data, creating gift officer referral goals, using data to streamline operations, and predictive modeling.