In this session from the 2021 AHP International Conference, Scott Bell, vice president of client services at MarkeTeam; Jeff Johnson, senior director of direct response at Inova Health System; and Andy Johnson, vice president of analytics at MarkeTeam discuss how Inova used data analytics and modeling to identify likely donors and increase their response rate in their grateful patient program.

This session gives viewers an introduction to predictive modeling, including types of predictive models, how to define modeling inputs, and common mid-level and planned giving indicators.