AI Knows Your Best Clinician Partners…Do You?
Discover how two health care systems used custom AI models to pinpoint high-impact clinicians and service lines, leading to successful grateful patient and clinician engagement strategies. The session starts by exploring the evolving role of AI in nonprofit philanthropy—showcasing its potential to amplify impact while addressing the ethical considerations of AI-driven decision-making. Participants will gain a deeper understanding of artificial intelligence and data literacy as they learn how predictive AI can revolutionize grateful patient programs by identifying influential physicians and clinicians and matching them with ideal donor prospects. Real-world examples will highlight how predictive modeling revealed key clinician partners—including those previously missed—resulting in more effective engagement strategies. Finally, the session offers actionable takeaways on cultivating successful clinician partnerships, including a practical takeaway tool with key question sets and scripting for impactful conversations.
Learning objectives include:
1. Examine the evolving role of AI in nonprofit fundraising, discussing both the potential for increased impact and the ethical considerations that come with AI-driven decision-making.
2. Discover how predictive AI can enhance Grateful Patient Programs by identifying high-impact physicians and aligning them with the most promising donor prospects, based on engagement, capacity, and likelihood to give.
3. Develop effective clinician partnerships by gaining actionable strategies and tools to foster strong partnerships with clinicians, including communication scripts and key questions.
Presenters:
Debbie Ferguson, CFRE, Principal Consultant for Philanthropy Operations & Data, Accordant Philanthropy
Scott Rosenkrans, AVP, DonorSearch AI
Erin Stitzel, FAHP, CFRE, Principal Consultant, Accordant Philanthropy