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Clinically-Intelligent Philanthropy: The New Activation Model for Accelerating Patient-to-Donor Conversion

Most of your future, high-value donors are already in your system: your existing patients. Three out of four health system donors begin as patients, and 70% of major gifts trace back to an early care experience. Yet an estimated $60 million in annual philanthropic revenue sits untapped in the median U.S. nonprofit health system. Not because the donors don’t exist, but because most foundations still run philanthropy disconnected from the care journey.

Clinically-intelligent philanthropy closes that gap. It’s an activation model that understands where each patient is in their healing journey and when they are most ready to engage, give, or deepen a relationship — doing what traditional programs can’t.

Join John Simpson, Co-CEO and Co-Founder of Digital Health Strategies, alongside Paul Richardson, SVP, Individual Giving, Campaigns, and Engagement at CommonSpirit, and Steven Norris, Vice President of Philanthropy at Inova Health System, as they break down how leading health systems are putting this model into practice and the results it’s driving.

NOTE: This session will be recorded and made available to all registrants for on-demand viewing following the live broadcast. 

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