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Masterclass: Grateful Patient Fundraising

About the Course


Our virtual mini-course on physician engagement and grateful patient philanthropy is your chance to learn Sharp HealthCare’s successful tactics so you can apply them to your own grateful patient program. Taught by Bill Littlejohn, the senior officer for philanthropy at Sharp, and his team, the course takes a deep look into all aspects of grateful patient philanthropy during four one-hour sessions. 

For two decades, the Foundations of Sharp HealthCare in San Diego have had a strategic approach to physician engagement and grateful patient philanthropy. The result has been hundreds of physicians actively engaged in philanthropy, 60,000 Guardian Angel recognitions of caregivers, and some $400 million in philanthropy revenue, much of it as a result of ally relationships and the gratitude of patients and families.  

Earn a total of 4.0 CFRE points—each session is worth 1.0 points.

Session Descriptions

The Big Picture

Explore the strategy and structure of a community-hospital-based physician and patient engagement program. We’ll dig into topics like strategy and long-term goals and objectives, creating institutional alignment and culture for the program to be successful, and how physicians can be philanthropy champions.

Keeping the Gears Moving

Learn the mechanics of a comprehensive approach to physician engagement and grateful patient philanthropy. We’ll take a look at caregiver recognition; identification, screening and research; grateful patient referrals; relationship management; stewardship; and managing physician roles in the philanthropy program.

Physician Roles in Grateful Patient Philanthropy

Visit with Sharp-affiliated physicians for their perspectives on their roles in philanthropy.

Putting It All Together

Learn how to turn strategies and plans into action—and sustain success. We’ll explore how philanthropy team members can be both ally-centric and donor-centric, and how to forge long-term, beneficial relationships with physicians and other clinical leaders to help ensure future success.

Registration – Full Series

AHPrime Members: $139

AHP Members: $199

Non-Members: $299

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