How You Treat People Now Will Impact Recovery and Beyond!
With the new normal of a global pandemic, everything has changed – including how donors interact with your hospital Foundation and the motivations that connect them to you. Donor experience has been important historically, but now more than ever, how your online and offline channels support (or don’t support) your donor relationships truly matters. In fact, how you treat donors and engage now will drive your ability to recover and thrive in the new reality. Whether you have new donors who have given to front line COVID-19 to onboard, loyal donors to keep engaged, or major shifts in your channel mix to manage, you should be looking to use this time to review and enhance your existing strategies, your content and the donor journeys to better engage donors moving forward.
In this fast paced session, we will explore how the ask fits into your overall experience, how to approach new donor onboarding, how the user experience is changing and ways to effectively use your existing communications in your foundations individual giving program to deliver a great donor experience - all supported by great healthcare examples from around the world. We will also be joined by Oakville Hospital Foundation who are at the forefront of the healthcare crisis to talk about how they are delivering on a great donor journey and enhancing engagement along the way. We will explore how great content continues to be key regardless of your role in the crisis and how to ensure your donor experience supports your organizations' journey from contingency to recovery and beyond.
Executive Vice President, Client Relationships
Chief Operating Officer
Oakville Hospital Foundation