2022 40 Under 40 Winners


Natasha O'Donnell, CFRE
Director of Direct & Digital Marketing

The Saint John Regional Hospital Foundation
Saint John, NB, Canada

Over this past fiscal year, Natasha relaunched Saint John Regional Hospital Foundation’s direct mail program, achieving 130% of revenue targets, the most successful year to date, all while reducing the cost of the program to $0.10 CTRD.

Natasha has impacted stewardship and donor retention for her organization, implementing improved donor stewardship practices and programs that increased their donor retention rate to 49%.

She has held speaking roles for a number of organizations and events including AFPNB's National Philanthropy Day Workshop, AHP's Convene Canada, AHP's summer webinar series, and BBCON 2021.

Natasha earned her CFRE Certificate in November 2021 and gives back to the profession by serving as membership chair of the AFP New Brunswick chapter’s board of directors.

Fun Fact:

I love the outdoors, especially camping! There is nothing better than falling asleep to rain on the tent and waking up to the birds.


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