On-Demand Learning Hub

All the information you need to succeed in healthcare fundraising

Choose the Level That's Right for You

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Gives a broad overview of a topic with no prior knowledge required. Appropriate for new healthcare fundraisers and individuals looking to fill in skill gaps.
Gives an in-depth look into a topic with a focus on application. Appropriate for individuals with some prior knowledge and experience in the subject area.
Focuses on complex topics, preparing learners to shape organizational strategy. Appropriate for senior leaders with significant knowledge and experience in the field of healthcare philanthropy.

Donor Motivation

Money Mindset

JOURNAL ARTICLE AHP login required

Understand your beliefs about money to increase your fundraising confidence

Inside the Minds of Donors

JOURNAL ARTICLE AHP login required

Use adult learning techniques to create a donor-centered experience

The Next Generation of American Giving


We are in an era of dramatic shifts in the way donors prefer to connect

Secrets to Motivating Social Donors


Understand who they are and what they care about to connect with them successfully

CEO Corner: Changing Interests of Major Donors


Why credibility and ROI are more critical than ever

Three Tips to Keep Your Donors Coming Back


Simple things you can do to ensure your donors that their gift was meaningful

Go Inside the Mind of Your Donor


What the emotional side of the giving decision tells us about how to interact with donors

How Neuroscience Can Guide Your Legacy Communications


When communicating with donors, appeal to instinct and emotion over rational thought.

The Next Generation of American Giving 

Video AHP login required

Hear experts discuss the dramatic shifts in the way donors want to connect

Motivations and Money How to Use ROI to Connect the Dots 

Video AHP login required

his session will help you move you from a charity mindset to one of sustainable, ROI-driven investment