AHP Book Store - Self-Study Guides - Board and Family Solicitation

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Self-Study Guides
Board and Family Solicitation

Introduction

Board members, employees, and other members of the health care institution's family play an important role in resource development. It is important, therefore, that development professionals understand the need to identify the audiences within the health care institution that can be targeted for solicitation and recognize the needs, perspectives, and characteristics of each. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP).

This course discusses members of the health care institution's family, which includes board members, volunteers, and employees. It examines the role of the resource development staff in educating the institution's family members and cultivating their support in fundraising campaigns. It explains why "charity begins at home" with respect to health care resource development and offers tips for identifying supporters within the health care institution. In this guide, you will learn how the participation of board members, volunteers, and employees can affect the success of the institution's development efforts. You also will find practical suggestions for educating members of the institution's family on their role in the fundraising process. The guide recapitulates material covered in the AHP course "Board and Family Solicitation" and points you to additional resources to help you gain yet more detailed knowledge of this subject.

Learning objectives

When you have finished studying this guide, you should be better prepared to:

understand the importance of involving the volunteer leadership and the employees of the organization in the resource development process;
educate and motivate board members and other volunteer leaders to participate fully in the fundraising process; and
solicit support from hospital employees, board members, and other volunteer leaders through annual appeal, major giving, and planned giving activities.