Webinar Series

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Your home for learning and resources on-demand.

Take advantage of educational offerings through AHP's Webinar Series that are 
specific to the field of health care philanthropy without leaving your office! Here are just some of the benefits:

Inexpensive — Avoid travel costs and time away from the office.
Relevant — Features current and up-to-date information. 
Convenient — Choose the education you need, only a click away. 

General Education Webinars

Responding to Gratitude: Engaging patients, families and communities through referral-based medical philanthropy

Date: Tuesday, August 21st
Time: 2:00PM EST
Speakers:

  • Mark McCampbell, Senior Vice President, Strategic Partnerships, Advancement Resources
  • Cindy Reynolds, CDO, Bon Secours

Patients and families that experience great care often feel inspired to give back, but frequently aren't sure how to express their gratitude in a way that has an impact. In this session, discover tactics for engaging caregivers to receive and respond appropriately to gratitude as part of their critical, ethical role in philanthropy. Cindy Reynolds and Mark McCampbell explore keys to optimizing a referral-based medical philanthropy program, including the strategies employed at Bon Secours, and working with health care organizations around the world, to overcome challenges and create lasting philanthropic partnerships. 

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Taking Your Employee Giving Campaign to the Next Level: How We Doubled Participation and Dollars Raised in Just One Year


Date: Wednesday, September 19th
Time: 2:00PM EST
Speakers:
  • Jonathan McCoy, Director of Annual Giving, INTEGRIS Foundation
  • Becky Endicott, Leadership Gifts Officer, INTEGRIS Foundation

Has your employee giving plateaued? In this session we will unpack three strategies you can implement to see meaningful growth in both dollars raised and participation for your annual employee campaign. Over the course of the last seven years our campaign has grown from fewer than 300 employee-donors to now more than 3,000. Join us to grow your campaign's impact.

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Effective Ways to Retain and Motivate Your Top Fundraisers

Date: Wednesday, October 10th
Time: 2:00PM EST
Speakers:

  • William J. Mountcastle, President and Principal Consultant, Health Philanthropy Services
  • Mark Cotleur, Senior VP, Fund Development, Sisters of Charity Health System
Senior health philanthropy executives and hospital CEOs mention one of their key challenges is on-boarding new principal fundraisers and experienced major gift officer positions. Constantly having to re-hire and re-train teams is not only costly, but it also makes it harder to hit revenue targets and productivity goals. If you drill down into the reasons for turnover when it comes to top fundraisers and major gift officers, a handful of key factors quickly emerge. This webinar will take a closer look at each factor and some solutions that can turn things around -- even in a competitive job market.

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A Pipeline for the Future: Building a Strong Middle Donor Program

Date: Tuesday, October 30th
Time: 2:00PM EST
Speakers:
  • Dermont Smith, Senior Consultant, Campbell & Company
You’re maintaining relationships with your top donors and grateful patients. You’re implementing an annual fund strategy. But are you missing out on the middle? Donors that fall in between annual and major giving represent a prime opportunity—if healthcare institutions develop a cohesive strategy for stewarding them. This webinar will walk through the process of building a middle donor program. We will present best practices and share lessons from a health system that has recently implemented a middle donor program.

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Do Grateful Patient Programs Really Support Fundraising? 

Date: Wednesday, November 14th
Time: 2:00PM EST
Speakers:

  • Cynthia C. Riley, Senior Consultant, Dini Spheris
  • Susan J. Coulter, Executive Director, Houston Methodist Hospital Foundation
In this presentation we will explore how effective grateful patient programs support a hospital in developing a pipeline of donors leading to philanthropic support. Have you ever thought about how such a program can drive business in new patients for your hospital? This presentation will provide insight to this as well as briefly review the fundamentals of an effective program and walk you through the successful Houston Methodist Hospital’s Platinum Patient Services program. More than a decade old, the program has grown from a single department to multiple areas getting involved in the effort.

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The Philanthropic Vortex: Engaging Physicians and their Grateful Patients in Higher Levels of Successful Philanthropy

Date: Wednesday, January 16th
Time: 2:00PM EST
Speakers:

  • George F. Maynard, III, FAHP, Senior Principal, Accordant Philanthropy
  • William Schmidt, VP of Development, GHS Children's Hospital 
Today's campaigns are strategically crafted to involve physicians, grateful patients or family members who have affinity and volunteers who have given and are deeply affiliated and aligned with the campaign’s goals and objectives. Philanthropy is the focus, not fundraising. So much so, that those involved become more and more engaged in deeply personal and motivational ways, creating a Philanthropic Vortex™. This webinar will be a story of vision, courage, determination, commitment and, finally, discovery through the creation of grateful patients and grateful physicians into grateful partners. Together, they successfully turned an $80,000,000 philanthropy campaign into $91,000,000 and did so one year earlier than expected.

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Crafting Your Appeal

Date: Tuesday, February 5th
Time: 2:00PM EST
Speakers:

  • Jessica Cernosek, Consultant, Dini Spheris
  • Nathan Cernosek, Manager, Development Communications, Houston Methodist Hospital Foundation
What makes your appeal to donors…appealing? Learn to combine the art of the pitch, proven philanthropic strategies and classic storytelling techniques to develop a case for support that leaves your donors empowered and inspired. The husband-and-wife team of Jessica and Nathan Cernosek use their nearly two decades of non-profit fundraising experience to walk you step-by-step through each detail of the case-building process. From building emotional context to presenting medical information and statistics to greatest effect, this course gives you the tools you need to tell your story – and the story your donors want to tell about themselves.

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Maximizing Hospital Foundations in Changing Times

Date: Thursday, April 25th
Time: 2:00PM EST
Speakers:

  • Walter J. Dillingham, Jr., Managing Director, Endowments & Foundations, Wilmington Trust
  • Susan Holt, President and Senior Consultant, Vision Philanthropy Group
Over the past few decades, many hospitals in the U.S. have formed and used their separate foundations as key fundraising tools. As the healthcare sector evolves and new hospital systems are created or new partners join existing ones, hospital leaders will need to assess their hospital foundation strategies. Will they utilize a parent model, or will they continue with local foundations? How are local and/or system-wide strategic philanthropic objectives identified and action plans created? How are evolving boards engaged in a new environment? This webinar will review these options and discuss research derived from New York State, which can be applied to the national marketplace. We will also review the ways hospital foundations can maximize their fundraising and governance strategies, including the development of strategic philanthropic objectives and board engagement.

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How to Lose a Millennial in 10 Ways

Date: Tuesday, May 7th
Time: 2:00PM EST
Speakers:

  • Dominic Schamuhn, Campaign Coordinator, University Hospital Foundation
  • Christy Holtby, VP, Strategic Partnerships, University Hospital Foundation
Millennials are one of the largest demographics in today’s society – they are born between 1980 and 1995, and are the focus of much speculation and confusion. Their emergence is providing an opportunity for organizations to develop new ways to interact with their employees and engage with donors. This webinar will focus on principles and examples for leaders to follow in their own organizations as they work with, and prepare for an influx of, millennials. These principles and examples will be applicable in interactions with donors, and in building relationships with staff.

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Achieving World Class Performance with Analytic Insight

Date: Wednesday, June 12th
Time: 2:00PM EST
Speakers:
  • Scott R. Lange, Executive Partner, Jerold Panas, Linzy & Partners
  • Adam Gafke, Executive Director, Development Operations, Hoag Hospital Foundation
Hospital Foundations and new leadership often enter the arena with bold ideas and an expansive vision of the future. In order to reach those objectives more money is required and that usually falls on the development office. Learn how one organization introduced culture change, strategic plans and operational tactics that have moved them to the next level. And it all started with insight and understanding of their constituent base and donors.

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Buy previous webinars on The AHP Webinar Series platform

NOTE: The webinar platform requires a separate account/login. If you have yet to create one, click ‘Sign Up’ at the top right of the page. For current registrants, click ‘Sign In’ or ‘forgot password’ to reset your password. If you have any questions about AHP membership, contact membership@ahp.org.

 

Webinar speakers can find the 2018 Webinar Series PowerPoint template below. 




Report on Giving Webinars

Please note: Report on Giving webinars are hosted by Association Research Inc. on a separate platform. If registration links do not work, email info@associationresearch.com with the date of the webinar you'd like to register for in the subject line. 

Accessing AHP's Benchmarking Reports

Dates:

Time: 3:00 PM EST

Description: 
Learn how you can access the AHP Report on Giving database, even if you did not submit data for the FY2017 reporting cycle. Attendees will:

  • get a preview of the reports available in the platform by level of subscription;
  • learn how to use the pre-defined comparison groups;
  • learn how to create your own comparison groups;
  • be able to submit questions in advance, as well as ask questions live during the webinar.

Presenter(s):
Michael Egart
Vice President, Association Research, Inc. 

Note: This free webinar is hosted by Association Research Inc. For questions on registration, please contact info@associationresearch.com.

AHP's High Performers

Register Here

Date: 10/4/2018
Time: 3:00 PM EST

Description: 
Learn who ranked in the top 25% of survey respondents for the FY2017 Report on Giving – and what they did to stand out among their peers. Attendees will:

  • get a preview of the overall industry metrics resulting from this year’s data collection cycle;
  • identify the winning tactics used by high performers and how this is scalable to your operation;
  • be able to submit questions in advance, as well as ask questions live during the webinar.

Presenter(s):
Michael Egart
Vice President, Association Research, Inc.

Note: This free webinar is hosted by Association Research Inc. For questions on registration, please contact info@associationresearch.com.

Using AHP's Benchmarking Data

Register Here

Date: 11/1/2018
Time: 3:00 PM EST

Description: 
Learn how you can use the AHP Report on Giving Benchmarking platform to deliver your year-end performance metrics to your boards and donors. Attendees will:

  • get a walk-through of the Basic Subscription and how you can use the output from these reports to develop your story;
  • hear from an experienced user and see a sample presentation to provide you with food for thought as you prepare your year-end reports;
  • be able to submit questions in advance, as well as ask questions live during the webinar.

Presenter(s):
Michael Egart
Vice President, Association Research, Inc.

Note: This free webinar is hosted by Association Research Inc. For questions on registration, please contact info@associationresearch.com.

Using AHP's Benchmarking Data

Register Here

Date: 12/6/2018
Time: 3:00 PM EST

Description: 
Learn how you can use the AHP Report on Giving Benchmarking platform to deliver your year-end performance metrics to your boards and donors. Attendees will:

  • get a walk-through of the Basic Subscription and how you can use the output from these reports to develop your story;
  • hear from an experienced user and see a sample presentation to provide you with food for thought as you prepare your year-end reports;
  • be able to submit questions in advance, as well as ask questions live during the webinar.

Presenter(s):
Michael Egart
Vice President, Association Research, Inc.

Note: This free webinar is hosted by Association Research Inc. For questions on registration, please contact info@associationresearch.com.