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Self-Study Guides
Patient Solicitation

Introduction

This course considers the importance of cultivating relationships with the patients who have benefited from the services of the health care institution and targeting them as prospects for gift solicitation. It introduces the principles of patient cultivation, explores the sensitivities involved in building these relationships, and identifies some of the ethical and legal issues that must be considered. The course also explores the patient solicitation process, the methods used for soliciting gifts, and the use of donor relations programs.

The guide recapitulates material covered in the AHP course "Patient Solicitation" and points you to additional resources to help you gain yet more detailed knowledge of this subject.

Learning objectives

When you have finished studying this guide, you should be better prepared to:

• understand the importance of cultivating relationships with patients and others who benefit from the services of the health care organization;
• appreciate the ethical and legal issues involved in patient solicitation programs;
• identify patients who already are donors of the organization or who may be targeted for gift solicitation;
• use a variety of cultivation and solicitation activities to receive support from prior patients.

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