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Self-Study Guides
Person-to-person Solicitation

Introduction

Person-to-person solicitation is an essential development technique that fits into every type of development activity. Development professionals need to have a thorough understanding of person-to-person solicitation and its applications in health care resource development. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (ARP).

This course explores the role of person-to-person solicitation as an effective method of raising funds and discusses its use in annual fund appeals, capital campaigns, and planned giving solicitation activities. It also provides practical guidelines for conducting effective solicitation visits.

The guide recapitulates material covered in the AHP course "Person-to-person Solicitation" and points you to additional resources to help you gain yet more detailed knowledge of this subject.

Learning objectives

When you have finished studying this guide, you should be better prepared to:

• understand the importance of person- to-person solicitation as a fundraising method in health care resource development;
• plan and conduct solicitation visits;
• identify qualified volunteers and train them to make solicitation visits on behalf of the health care institution; and
• understand the importance of thoughtful follow-up after a solicitation visit.

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