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AHP Book Store Introduction Memorial and tribute giving can provide a health care organization with an important source of revenue. It is important, therefore, that development professionals understand how to establish and manage a successful commemorative giving program. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP). This course explores the methods for soliciting memorial and tribute gifts and discusses how a commemorative gifts program can enhance the health care organization's total resource development plan. It also offers practical guidelines for working with funeral directors to promote memorial gifts. The guide recapitulates material covered in the AHP course "Memorial and Tribute Gift Solicitation" and points you to additional resources to help you gain yet more detailed knowledge of this subject. Learning objectives When you have finished studying this guide, you should be better prepared to:
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