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Use of the Telephone in Resource Development

An understanding of the use of telephone solicitation is essential for anyone involved in resource development. Telephone solicitation is an important means for identifying new prospects, securing initial gifts, upgrading current donors, and cultivating donor relationships. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP).

This study guide explores the benefits of using the telephone as an effective tool for gift solicitation, describes its uses in donor cultivation, and reviews the telephone solicitation process. It also provides general information that may be used for predicting the income of a telephone solicitation campaign and evaluating the effectiveness of telephone solicitation in the overall resource development plan.

The guide recapitulates material covered in the AHP course "Use of the Telephone in Resource Development" and points you to additional resources to help you gain yet more detailed knowledge of this subject.

Learning objectives

When you have finished studying this guide, you should be better prepared to:

• identify various uses of the telephone in a comprehensive development program;
• understand the advantages and drawbacks of using the telephone to solicit a charitable gift;
• plan and manage a telephone solicitation program; and
• estimate expenses and predict potential income of a telephone solicitation campaign.

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