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AHP Book Store Introduction Development professionals involved in annual giving must know how to manage and evaluate annual giving programs and activities. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP). This describes the steps involved in managing an annual giving program. It offers guidelines for working with staff and volunteers, and provides tools for evaluating fundraising activities. The guide recapitulates material covered in the ARP course "Managing and Evaluating the Annual Giving Program" and points you to additional resources to help you gain yet more detailed knowledge of this subject. Learning objectives When you have finished studying this guide, you should be better prepared to:
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