AHP Book Store
Self-Study Guides
Introduction to the Capital Campaign

Introduction

Capital campaigns play an increasingly important role in health care resource development. They mobilize the community in support of the organization's needs, bring in large amounts of revenue, and energize all of the organization's development activities. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP).

This course provides an overview of the capital campaign process. It explains the purposes and benefits of capital campaigns and how they fit into the overall resource development program. It also explores the importance of leadership giving and discusses the process of seeking gifts in support of capital campaign objectives.

The guide recapitulates material covered in the AHP course "Introduction to the Capital Campaign" and points you to additional resources to help you gain yet more detailed knowledge of this subject.

Learning objectives

When you have finished studying this guide, you should be better prepared to:

• understand the purposes of a capital campaign and how it fits into a health care organization's overall resource development program;
• explain the characteristics of capital campaigns and discuss how they have evolved;
• recognize the fundraising and donor cultivation techniques used during a capital campaign; and
• identify the phases of a capital campaign and explain the activities that generally take place during each phase.

Previous Page