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Self-Study Guides
Setting Up the Capital Campaign

Introduction

Capital campaigns play an increasingly important role in health care resource development. It is essential, therefore, for development professionals to understand the process of planning and conducting a capital campaign. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP).

This course introduces the steps involved in setting up a capital campaign. It explains how to prepare for a campaign, establish specific campaign goals, write a case statement, and identify capital gift prospects.

The guide recapitulates material covered in the AHP course "Setting Up the Capital Campaign" and points you to additional resources to help you gain yet more detailed knowledge of this subject.

Learning objectives

When you have finished studying this guide, you should be better prepared to:

• identify the factors that justify a capital campaign;
• understand the importance of a feasibility study and other tools used to prepare for a capital campaign;
• develop a gift table; and
• maintain appropriate' data on capital campaign prospects.

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