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Self-Study Guides
Elements of Fundraising

Introduction

Anyone involved in the resource development profession today needs to have a basic knowledge of the methods used in fundraising and a thorough appreciation of the practices and procedures that are involved in resource development. That is why this topic is one of the educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association of Healthcare Philanthropy (AHP).

In this guide, you will find basic information on how and why people give to health care organizations and an overview of the key components that make up an effective health care resource development program. The guide recapitulates material covered in "Elements of Fundraising," and points you to additional resources to help you gain yet more detailed knowledge of this subject.

Learning Objectives

When you have completed studying this guide, you should be better prepared to:

• explain the importance and value of philanthropy to modern health care institutions and organizations;
• describe the three major fundraising activity areas of a comprehensive resource development program;
• recognize the characteristics of each fundraising activity area and understand how they are integrated in the overall development program; and
• understand what motivates donors to make a gift and the importance of systematic donor cultivation processes.

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