AHP Book Store
Self-Study Guides
Managing and Evaluating the Capital Campaign

Introduction

Capital campaigns play an increasingly important role in health care resource development. It is essential, therefore, for development professionals to understand how to manage a capital campaign and evaluate capital fundraising activities. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP).

This course examines the capital campaign management process. It explains how to select and work effectively with professional fundraising consultants, how to develop policies to govern the capital campaign, and how to use various measurements to evaluate the performance of the campaign effort.

The guide recapitulates material covered in the AHP course "Managing and Evaluating the Capital Campaign" and points you to additional resources to help you gain yet more detailed knowledge of this subject.

Learning objectives

When you have finished studying this guide, you should be better prepared to:

• identify the factors that indicate readiness to conduct a capital campaign;
• construct a plan for organizing campaign workers and volunteer solicitors; and
• develop a capital campaign budget.

Previous Page