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AHP Book Store Introduction Published materials, particularly campaign literature, brochures, and newsletters, are essential to a health care resource development program. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP). This course discusses the unique aspects of development publications and explains why development professionals must be able to recognize the strengths and weaknesses of publication designs in order to design and plan publications that will convey the organization's vision and appeal to its targeted audiences. It emphasizes the principles of design and typography, providing examples of good designs as well as common design errors. It also provides a brief overview of the publication management process. The guide recapitulates material covered in the AHP course "Publication Design and Production" and points you to additional resources to help you gain yet more detailed knowledge of this subject. Learning objectives When you have finished studying this guide, you should be able to:
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