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AHP Book Store Introduction Developing donor appreciation and recognition programs is crucial to the long-term success of any fund development program. Contributions from individual donors are the mainstay of an organization's fundraising efforts. In order to sustain and increase giving levels, fund development professionals must give donor appreciation and recognition top priority. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP). This study guide provides development professionals with a basis for understanding the importance of donor appreciation and recognition programs, and the need to maintain a donor-centered focus in fund development. It offers guidelines on policies and procedures for successful donor stewardship and explores effective ways to say thank you. The guide recapitulates material covered in the AHP course "Donor Appreciation and Recognition Programs" and points you to additional resources to help you gain further detailed knowledge of this subject. Learning objectives When you have finished studying this guide, you should be able to:
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