|
AHP Book Store Introduction Every not-for-profit organization needs a strategic plan for fundraising. That is why this topic is one of the fundamental educational programs offered by the Association for Healthcare Philanthropy Foundation and the Association for Healthcare Philanthropy (AHP). This course discusses the importance of developing a plan for resource development and assessing the program's progress regularly. It explains the strategic planning process as it relates to fundraising, tells how to assess fundraising potential, and provides a variety of tools for analyzing fundraising performance and demonstrating community benefits. It is intended to prepare development professionals to participate effectively in the process of developing a strategic plan for fundraising, to evaluate program accountability, and to assess the community benefits provided by their fundraising program. The guide recapitulates material covered in the AHP course "Resource Development Planning and Evaluation" and points you to additional resources to help you gain yet more detailed knowledge of this subject. Learning objectives When you have finished studying this guide, you should be able to:
|