Register by May 2, 2008 and Save $75!AHP Mid-Atlantic Regional Conference
2008 Education Program and Conference Schedule
Tuesday, June 3, 2008

See also: Sunday, June 1, Monday, June 2

8:00 am–12:30 pm
  AHP Registration Desk Open
Sponsored by: The Angeletti Group, LLC
   
8:00–9:15 am
  Continental Breakfast & Roundtable Discussions
Sponsored by: Meridian Health Affiliated Foundations
     
9:15–10:45 am Educational Breakouts
Major Gifts/Planned Giving Track
Sponsored by: Inova Health System Foundation
Campaign Track
Sponsored by: Graham-Pelton Consulting, Inc.
Executive Leadership Track
Sponsored by: Ghiorsi & Sorrenti, Inc.
Annual Giving/Special Topics Track
Sponsored by: Telecomp

The Alpha and Omega of Major Gifts

Major gifts are complex negotiations. This session will explore the fundamentals that guide successful major gift strategies, identify the shortcuts not to take, and define some not so obvious perspectives on issues related to major gift fundraising.

Richard L. Cosnotti
Senior Philanthropic Advisor
and Interim Dean
Harvard Medical School
Cambridge, MA

Lessons Learned—Campaigns Big and Small

With more than 50 years of combined experience, and first-hand experience with campaigns raising $5 million to $2 billion, this session’s presenters will cover important fundamentals and explore multi-disciplinary campaigns, the use of technology, and more.

Clyde B. Jones, III
President
University of Pittsburgh/UPMC Medical and Health Sciences Foundation
Pittsburgh, PA

Cameron C. Dubes
President
TippingSprung Cause
New York, NY

Fixing a Broken Fundraising Program

This presentation will cover how to improve an underperforming development program in six easy steps, and how to create a vibrant development program.

Matthew D. Hughes
Executive Director
St. Margaret Foundation
Pittsburgh, PA

Developing a Successful Grateful Patient Program

Developing or enhancing a grateful patient program presents opportunities and challenges for hospital development programs. What are the best practices of successful programs? How do you leverage this information to acquire the resource investment necessary? What is the best way to evaluate a program for your institution? This session will present an overview of best practices as well as a case study featuring the progress of a new grateful patient program recently initiated by Mercy Medical Center in Baltimore, Maryland

Bridget Murphy, CFRE
Vice President
Graham-Pelton Consulting, Inc.
Summit, NJ

Sarah Fawcett-Lee, CFRE
Senior Director of Development
Mercy Health Foundation
Baltimore, MD

       
10:45–11:15 am
  Break with Exhibitors
Sponsored by: St. Clair Hospital Foundation
     
11:15 am–12:30 pm Educational Breakouts
Major Gifts/Planned Giving Track
Sponsored by: Inova Health System Foundation
Campaign Track
Sponsored by: Graham-Pelton Consulting, Inc.
Executive Leadership Track
Sponsored by: Ghiorsi & Sorrenti, Inc.
Annual Giving/Special Topics Track
Sponsored by: Telecomp

Major Gifts: Metrics, Members, Moves, Measurement and Management

This session will demonstrate how to implement and manage a major gift program through setting realistic expectations that stretch capability and enable high performance without building burdensome reporting systems. Learn what to measure, how often and why with a model that will function in both simple and complex staffing environments.

Stuart R. Smith, CFRE, FAHP
Managing Director
Brakeley Briscoe Inc.
Phoenix, AZ

R. Glen Smiley, FAHP
Associate Vice President for Advancement
University of Rochester Medical Center
Rochester, NY

Infectious Enthusiasm — Using the Tipping Point Concept to Create Contagious Campaigns

Malcolm Gladwell’s book, The Tipping Point, asserts that ideas, behaviors, and messages sometimes behave just like outbreaks of infectious disease. They are social epidemics. Florida Hospital successfully applied this unique concept to a recently completed $100 million campaign.

Terry Newmyer
Senior Vice President and Chief Development Officer
Florida Hospital
Orlando, FL

Steven A. Reed
President
Marketing Partners, Inc.
Saint Joseph, MI

Grow Your Own: Effective and Affordable Ways to Grow Good Fundraisers

This presentation provides insight into a better overall understanding of what staff fundraisers want and need to succeed and also offers specific information and tools to foster that success.

Leslie Stay
President
LJ Stay & Associates
Chicago, IL

Jan Sprake
Executive Director
Medic One Foundation
Seattle WA

The Art of Donor Loyalty

Donors engage in your organization for a reason. They believe in what you do, and probably have been touched personally by an experience that they relate to your mission. At the same time, your donors are being courted by other compelling causes. Are you doing all you can to keep your new donors from becoming one-hit wonders, and your repeat donors from fading to black? Join us at this exciting session to take away best practices and sure-fire tips for transforming your current donors into loyal fans.

Heather Burton
Product Marketing Manager
Sage Software/Nonprofit Solutions
Austin, TX

John R. Stroup
Executive Director
Clarion Hospital Foundation
Clarion, PA

       
12:30–2:30 pm
  Closing Luncheon Session
Sponsored by: Providence Health Foundation