Instant Campaigning - From Zero to $30 Million in Six Months (then Back to Basics for a $50 Million Effort)

The presenters will share the amazing story of starting a new campaign with new staff while securing two $15 million lead gifts. At the same time these “lightning-strike” gifts were closing, an entire campaign case, a DVD and a volunteer organization were created to continue a traditional campaign to meet a $50 million goal. The presentation will conclude with video highlights of the two lead donors-ages 92 and 52-describing their motivations for giving.

Presenters:

Jean C. Rahn
Executive Director
Southwest Washington Medical Center Foundation
Vancouver, WA

Tom Wilson
Vice President
Campbell & Company
Portland, OR

Benchmarking: A Practical Guide to Gathering, Interpreting and Using Data to Advance Your Program

This session covers the nuts-and-bolts of how to use benchmarking to guide your program and increase results and productivity. Presenters will provide both a strategic and operational “road map” that anyone can use to get started or ensure their benchmarking procedures are headed in the right direction.Please note: The AHP Benchmarking Program will be discussed in a special Roundtable session. This session will address general benchmarking processes and success factors.

Presenters:

Laura Rehrmann, FAHP
President
Group Health Community Foundation
Seattle, WA

Mary Anne Chern, FAHP, ACFRE
President
White Memorial Medical Center Foundation
Los Angeles, CA

Keith Heller
Principal
Heller Consulting
Berkeley, CA

Investing in Community Health: Forging New Strategic Partnerships

Progressive health care organizations are increasingly investing in community-based efforts that promote health and prevent chronic disease in addition to the more traditional capital projects. Learn how and why these investments can pay off and how they can compliment your own development efforts and case for support.

Presenters:

Nancy Stevens, Ph.D.
Director, Community Benefits and Health
Kaiser Permanente, Northwest Region
Portland, OR

Julie Jones Manning, CFRE
Vice President for Development,Marketing and Public Relations
Samaritan Health Services
Corvallis, OR

Planned Giving in Plain English: Effectively Applying Planned Giving to Major Gifts Fundraising

Being able to incorporate planned gift vehicles into your major gifts skill set will dramatically increase your fundraising productivity. This session will provide simple “plain English” descriptions of the most commonly used planned gift vehicles and will explain how to apply them to a donor’s particular financial circumstances. Case studies will be used to show when to propose a gift of appreciated stock or real property, a gift annuity, a charitable remainder trust, a life estate gift of one’s home, or a combination of these techniques. The session will also explain how to utilize professional “agents of wealth” to the greatest advantage

Presenters:

David L. Mitchell
Executive Vice President
The Greenwood Company
San Francisco, CA

David E. Williams
Senior Director of Gift Planning
Scripps Health Foundation
La Jolla, CA

You Can Do It! The Successful “Ask”: A Mini-Workshop Facilitated by Madison Institute Faculty

Core skills for philanthropy leaders are asking for gifts and coaching volunteers and staff in the art of face-to-to face solicitations. In this mini-workshop, you will gain practical knowledge, tips and skills that can be used in annual, major, planned or capital gift development and in leading others to success.

Join this workshop led by the faculty that also teaches at AHP’s premiere educational offering, the AHP Institute for Healthcare Philanthropy (Madison Institute).

Presenters:

Richard P. Green, FAHP
Vice President & Chief Development Officer
Queen of the Valley Medical Center
Napa, CA

Ann Thompson-Haas, FAHP
Organizational Consultant
Larkwood Consulting, LLC
Oakland, CA

James DeLauro, Ph.D.
Principal
DeLauro & Associates Consulting
San Diego, CA

How Philanthropy Impacts the Hospital’s Bottom Line: Strengthening the Relationship with Hospital Executives

Hospital leaders play an important role in donor relations, but too often they don’t understand the real impact of philanthropy on the organization’s bottom line. You’ll learn the multiplier factor of charitable dollars and how to share that important message with operational leaders in order to strengthen your strategic partnership.

Presenter:

Steven Forry, Ph.D.
Director, Major Gifts
Mission Hospital Foundation
Mission Viejo, CA