AHP Pacific Regional News
February 2002

DIRECTLY FROM THE DIRECTOR Laura W. Rehrmann, CFRE Regional Director

Set your sails, prepare for a sea change, and come to Seattle for the AHP Regional Conference May 4 -7, 2002. "Health Care Philanthropy: Lifeboats in a Changing Sea" will have us charting new strategies, summoning the crew, and using new tools to re-focus on vision and values for success in our New World of fundraising. Jon Olson, conference education dean, has lined up the best fundraisers and presenters in the West, to help you re-invigorate your fundraising, and set your sights on the future.

For those new to the field, the Development Primer is on Saturday, led by Jim Bowers and David Gillig, widely respected leaders in health care fundraising. You will get an overview of all aspects of fundraising and marketing. The conference opens with a powerful and inspiring keynote address by Robert K. Ross, MD, PhD, President of The California Endowment. The latest in computer/human interconnections is a theme repeated through the conference, underscored by the ethics and values we bring and find in our donors. You can expect to find many practical techniques to take away: annual giving, physician giving, recruiting and retaining staff and board members, and foundation grant writing. There will be roundtable discussions with senior leaders in the field and plenty of opportunities to learn from your colleagues. This is the premier educational experience for all health care fundraising executives from senior professionals to those new to the field. Don't miss the opportunity for a 48 hour immersion which will re-invigorate your work and help you reach your goals.

The conference hotel is downtown Seattle, within blocks of great shopping, dining, entertainment, and all our vibrant city has to offer. There's hiking, biking, walking, golfing, and all types of water sports nearby.

From our opening reception featuring Northwest wine tasting and Seattle themed raffle baskets, to our closing night "Black and White Gala...From Tux to Tees", we have planned fun events for all. Please plan on joining us for the closing evening gala to specially honor out-going AHP National Chair, Milt Smith, and incoming AHP National Chair, Stu Smith. Both are from our own Pacific Region and more than deserve our thanks and congratulations for taking on leadership of our national organization and for years of service to the Pacific Region

During the regional conference in Seattle in May, some members of AHP's Pacific Region will be participating in a new program designed to enhance the benefits of membership in the association. Entitled Senior Forum, this program is designed to accomplish three primary goals:

• To add to the body of knowledge now available within AHP resources;
• To strengthen the AHP Journal by enhancing articles and monographs submitted
• To involve or reinvolve top-level, senior healthcare development officers.

Prior to the conference, a group of senior development professionals from throughout the region will be recruited to participate in the Forum. The Forum will research, analyze, and write an article for submission to the Journal on a timely topic of general interest which will have been pre-selected from a list of such topics identified by the Journal's Advisory Committee. At the conference, Forum members will meet in work sessions occurring concurrently with the other educational offerings. It will be our goal to prepare a paper for submission to the Journal within a few weeks following the conference.

Each region within AHP is being challenged with a similar exercise, so the resulting work should represent the thinking of many of our association's most experienced members. Albert J. Alvarez, FAHP, Executive Director of Swedish Medical Center Foundation in Seattle, has been asked to spearhead this new project. If you have any questions or comments concerning the Senior Forum, please contact Al at 206-386-2738 or e-mail at albert.alvarez@swedish.org.

The CFRE exam will be offered at the regional conference in Seattle in May. To receive an application, contact Samantha Phillips, CFRE Program Assistant at 703-370-5555. You may also download the application form from the AHP web site. To take the exam at the regional conference, your application must be postmarked by March 4, 2002.

Make the commitment to personal and professional excellence by earning the Fellow designation. Those with at least eight years experience in raising and managing philanthropic funds for a health care organization and have earned their CFRE designation are eligible to apply for the FAHP exam. The exam will be offered at the Madison Institute in July and the international conference in September. The application deadline for Madison is May 12, 2002 and July 25, 2002 for the international conference. To receive an application, please contact Liz Aquino at AHP at 703-538-3150 or email at liz@ahp.org.

San Diego, California will be the site of our regional conference in 2003. We are in the process of selecting a site and recruiting a conference chair. If you are interested in helping with the conference, please contact Laura Rehrmann at 206-287-4645 or email her at rehrmann.l@ghc.org.

Laura Rehrmann elected RD-elect
Congratulations to Laura Rehrmann, CFRE, President of the Group Health Community Foundation in Seattle, on her election as Regional Director-Elect for the Pacific Region. Laura's term as Regional Director will begin at the close of the international conference in San Antonio in September 2002. Laura will serve as regional director for a two-year term.

Katherine Keeney receives award
Congratulations to Katherine Keeney, CFRE, Executive Director of Sutter Hospitals Foundation in Sacramento, for being named Outstanding Fundraising Executive by the California Capital Chapter of the Association of Fundraising Professionals. Katherine's award was given as part of National Philanthropy Day in November.

Frank Hall honored by SCAHD
Frank Hall, FAHP, Vice President for Resource Development for the St. Joseph Health System in Orange, California was awarded a Lifetime Achievement Award this past December by the Southern California Association for Healthcare Development. Frank is known throughout the fundraising community for his commitment to his profession and his willingness to mentor and share his knowledge with others. Congratulations Frank on a much deserved honor!

JoAnne Gray George and Gary Steinhauer
JoAnne Gray George, Vice President of Development for Pomona Valley Hospital Medical Center Foundation in Pomona has been named President of the Southern California Association for Hospital Development. JoAnne succeeds Gary Steinhauer, Vice President for Fund Development at Barlow Respiratory Hospital in Los Angeles, who just completed a two year term. Congratulations to both Gary and JoAnne!

As health care development professionals we strive for excellence in our work to fund quality health care in our communities. The Association for Healthcare Philanthropy stands ready to provide the support network to make that excellence possible. The Annual Fund drive is underway and you will be receiving your annual appeal letter soon. Please consider all the benefits AHP has to offer us and I ask that you consider a making a generous pledge this year.

Karis Coleman, Director of Special Projects at Alta Bates Summit Foundation in Berkeley, California is the winner of the regional scholarship through the AHP Foundation. Karis will be attending the international conference in San Antonio.

Northern California
Thanks to the good work of Joan Rosselle, the Northern California Roundtable met in late November for the first time in many years and featured a good crowd, a great speaker, and a visit from Santa. Bruce Flessner was the speaker that day and he lived up to his reputation of being one of the best speakers in the profession with his presentation on the new generation of philanthropy. If you don't know who the new generation of philanthropy is, and how to get to them, you should have been there! Our 30+ members in attendance came away with a new sense of purpose and direction and we are indeed grateful to Mr. Flessner for joining us that day. What a pro!!

The Northern California Roundtable will be meeting this Spring and in the Fall and Joan welcomes any and all suggestions for top-flight speakers. We look forward to seeing you there.

Congratulations to AHP Hawaii Caucus
AHP members in Hawaii have established the AHP Pacific Region — Hawaii Caucus, a new roundtable group. The Hawaii Caucus meets quarterly and has guest speakers and shares best practices. The group began meeting last summer and found they had many common issues, problems and areas where they might help one another. Special thanks to Eugene Tiwanak, Assistant Regional Director for Hawaii, for leading the effort.

Arizona Roundtable
AHP members in Arizona will conduct a roundtable this spring and will discuss HIPAA regulations. Watch your mail for more information or contact Steve Owen, Assistant Regional Director for Arizona at 602-495-4490, or, steve.owen@bannerhealth.com

SCAHD Meeting
The Southern California Association for Healthcare Development will feature our regional conference education dean, Jon Olson, FAHP, at its March 21 meeting. Jon's topic will be "At the top — What's Hot". The meeting will be held at Huntington Memorial Medical Center in Pasadena.

If you are interested in roundtables in your area, please contact Steve Lundin at 510-204-1667 or lundins@sutterhealth.org. You may also contact the Assistant Regional Director for your area.

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