teach your Board How to Fish

“Give a man a fish; you have fed him for today. teach a man to fish; and you have fed him for a lifetime.” So says an oft-repeated Chinese proverb, which is the inspiration for this workshop. Have you ever been frustrated that you don’t seem to have enough board members who understand the importance of volunteer leadership in fundraising? Or concerned that your board has so few who are actually good at asking for gifts? Learn how to put together a “fishing kit” for your board members, and the best ways to train them in the art of philanthropic solicitation.

Presenters:

Mark Belcher
Vice President /ChIef Operating Officer
Baptist Health Foundation, Inc.
Birmingham, AL

H. Hall Powell, CFRE, MBA
Senior Consultant
Alexander Haas
Martin & Partners, Inc.
Atlanta, GA

Donors as Patients—Developing Relationships and Value on our turf

Visiting donors and prospective donors who are patients in a hospital or similar care facility can be one of the most effective and rewarding opportunities for development officers. The patient/donor visitation program at Saint Thomas has proven to be one of the more successful cultivation strategies—allowing development officers to strengthen donor relationships, advance cultivation and provide meaningful stewardship. This session will focus on the techniques and thoughtful actions required to establish a program of support for patients and their families when they are in the hospital. Course attendees will understand the role and benefit of visiting patients and families in the hospital setting and will receive practical suggestions on how to comfortably interact with them in a way that respects their dignity and privacy in the hospital setting.

Presenters:

J. Gregory Pope, FAHP
Vice President Philanthropy

Amy Snodgrass
Grants Manager
Saint Thomas Health Services
Nashville, TN

Engaging Physician Champions to Enhance your Capital Campaign

This interactive panel discussion will focus on the invaluable and multi-faceted role that physicians play as campaign volunteers. Whether identifying and strategizing approaches to grateful patients, or effectively soliciting medical staff support, this presentation will highlight the critical role physicians can play in the success of today’s complex campaign.

Presenters:

Holly H. Duncan, CFRE
President and CEO
Morton Plant Mease Foundation
Clearwater, FL

Paul L. Phillips, MD
Past Chairman
Morton Plant Mease Foundation
Clearwater, Florida

Mary Ann Winter, MPS
Senior Vice President
Ghiorsi & Sorrenti Inc
Woodcliff Lake, NJ

Allen J. O’Keefe
Vice President and Managing Director
Southeast Region
Ghiorsi & Sorrenti, Inc.
Woodcliff Lake, NJ

the CEo Role in Building Philanthropy

Health care institution CEOs continue to play a critical role for health care philanthropy. According to AHP’s most recent survey, nearly 60% of CEOs have philanthropic goals and objectives. However, many admit to not knowing clearly how to get a handle on the elements and implementation of an effective program. In this session, critical roles, responsibilities and the CEOs’ function for effective, ever-increasing philanthropy are presented, along with five key elements CEOs can use to advance their hospital’s philanthropy program. Those elements include the importance of establishing standards (benchmarks) for health care.

Presenter:

William C. McGinly, Ph.D., CAE
President, Chief Executive Officer
Association for Healthcare Philanthropy
Falls Church, VA

Infectious Enthusiasm: Using the tipping Point Concept to Create Contagious Campaigns

Creating effective fundraising teams is all about knowing how to enlist the right people in the right situation at the right time. Malcolm Gladwell’s best-selling business book, along with our experience with the concept in a successful campaign, points to an answer.

Malcolm Gladwell’s book, The Tipping Point, asserts that ideas, behaviors, and messages sometimes behave just like outbreaks of infectious disease. From the perspective of a fundraising professional the theory parallels the classic donor-to-donor volunteer-based “give and get” campaign strategy.

We’ve applied Gladwell’s concept at Florida Hospital in Orlando. The presentation will address both the theory and our actual experience in putting the concept to work.

Presenters:

Steven A. Reed
President
Marketing Partners, Inc.
St. Joseph, MI

Terry Newmyer
Senior Vice President
Chief Development Officer
Florida Hospital
Orlando, FL

Extreme Employee Campaign

sHave you ever thought of fundraising as a competitive sport? This presentation will outline the innovative strategies and techniques that took one hospital’s employee giving campaign to a whole new level using themes from reality television shows like “Survivor” and “Dancing with the Stars.” With results over $1 Million, can your team go the distance?

Presenters:

Emily H. Benham, CFRE
Vice President of Development

Amy Dowden
Annual Giving Specialist
Bayfront Health Foundation
Saint Petersburg, FL

Increasing Board Accountability

This presentation addresses how the development staff can work more effectively with board members to drive maximum fundraising results. Participants will review specific job expectations for board members, discuss methods to enhance success toward those expectations and review scoring criteria to review board effectiveness on an annual basis. Case studies will be incorporated to enhance dialog among participants.

Presenter:

Eugene A. Hayes, III
President
Children’s Healthcare of Atlanta Foundation
Atlanta, GA

love thy Donor: the Profitable Art of telling your Story Well

Want to raise more money? Stop relying on statistics, and start speaking from the heart! Donors desperately want to hear real-life stories that prove their gifts have changed lives. During this session, you’ll learn how easy it is to dig up great stories about your organization’s good work; to use inspirational stories to attract new donors; to build a case for larger gifts; and to energize your board and staff through everything you write. Participants will receive plenty of handouts, including LTD Interview Questions© and Self-Scoring Checklist©. Attendees will learn the purpose and power of anecdotes and how to use them to build a better case for support; be able to identify from where to get your stories; understand how to interview to get to the heart of the matter; and, recognize how easy it is to use these goodies to electrify everything you write.

Presenter:

Dionisia “Nisia” Hanson
Chief Philanthropy Officer
Charlton Memorial Hospital
Fall River, MA