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Breaking Through and Standing Out: Communication for Strategic Differentiation 

Available On Demand
Originally presented June 29, 2017


  • Doug Diefenbach, Associate Vice President, Marketing & Communications, The Alford Group
  • Cassandra Di Prizio, Consultant, The Alford Group
  • Jeanne Rattenbury, Director of Donor Communications, Alzheimer's Association 
As health care philanthropy continues to mature and grow, development professionals and marketers are increasingly challenged to break through the clutter and stand apart from the competition. The stakes could not be higher! Learn the principles and tools to effectively distinguish your hospital in the minds of donors and stakeholders. Also, explore how Marketing and Development - teams that live in slightly alternate universes, speaking slightly different languages and perhaps pursuing siloed plans - can work in alignment for maximum effect.


AHP Members: Free
Non-members: $99
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