Webinar Series

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A Pipeline for the Future: Building a Strong Mid-Level Giving Program

Available On Demand 
Originally presented October 30, 2018


  • Dermont Smith, Senior Consultant, Campbell & Company 
  • Matthew Jones, Director, Fundraising Operations, MultiCare Health System
  • Tonya Winski, Annual Giving Manager, MultiCare Health System
  • Kelly Fleischmann, Annual Giving Development Officer, MultiCare Health System 
You’re maintaining relationships with your top donors and grateful patients. You’re implementing an annual fund strategy. But are you missing out on the middle? Donors that fall in between annual and major giving represent a prime opportunity—if healthcare institutions develop a cohesive strategy for stewarding them. This webinar will walk through the process of building a middle donor program. We will present best practices and share learnings from a health system that has recently implemented a middle donor program. 


AHP Members: Free
Non-members: $99
Register Here