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COVID-19 Digital Fundraising: Insights, Best Practices and Results to Date

Available On Demand
Originally presented April 2, 2020


  • Amy Fitzgerald, Vice President, PIH Health Foundation
  • Elizabeth Hendricks, Assistant Director, Development Communications, Geisinger Health Foundation
  • John Simpson, President and Co-Founder, Digital Health Strategies
  • Ben Texter, Executive Vice President and Co-Founder, Digital Health Strategies
  • Brian Thorne, Vice President of Fund Development, PIH Good Samaritan Hospital
  • Abha Tirtha, Senior Director of Development Operations, Scripps Health Foundation
  • Matt Turkington, Executive Director of Operations, Providence St. Joseph Health
With the rapid expansion of COVID-19, healthcare providers have a critical need to raise money from their supporters and communities to help the fight against COVID-19. Join experts from Digital Health Strategies, a hospital fundraising agency, as they share best practices and insights based on results from COVID-19 fundraising efforts for five different healthcare providers over the past two weeks.

You’ll also hear directly from other healthcare fundraising colleagues and learn about strategies and tactics for effective COVID-19 campaigns that are delivering results including:
• Email appeals generating hundreds of thousands of dollars with an average gift of around $250
• 60-70% of donations from first-time donors 
• Email click-thru-rate increases of 300%
Members of your local community are motivated to support you. On this webinar, you'll learn how you can start appealing to them. 


AHP Members: Free
Non-members: Free

Register Here