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Disrupt Your Non-Profit Thinking

Available On Demand
Originally presented June 17, 2020

For-profit organizations tend to drive innovation and creative thinking in today’s complex and dynamic marketing landscape—but it doesn’t have to be that way. How can hospitals and healthcare foundations apply for-profit strategies with significant results?
In our presentation, we’ll showcase some of the latest digital trends currently shaking up the consumer, retail and political industries—and identify which could make waves in healthcare tomorrow. We’ll use industry examples to demonstrate how simple, yet powerful storytelling and strong visuals can make a big impact in email marketing and online ads—plus how unexpected humor and personalization can drive connection, even attracting new audiences. Finally, we’ll discuss how predictive modeling and advanced analytic tools like empty cart and reengagement campaigns can inspire and re-activate donors.
Whether you need inspiration for something new in your strategy, or you simply want to learn, this presentation will inspire you to think outside the non-profit box.



  • Beth Hatcher, Principal and Chief Executive Officer, Beth Interactive Inc.
  • Carla Arbushites, MHSA, CFRE, Assistant Vice President of Development, St. Luke's University Health Network


AHP Members: Free
Non-members: $199
Register Here