Webinar Series

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How AI Can Transform Your Grateful Patient Program

Available On Demand
Originally presented May 6, 2020


  • Nathan Chappell, MBA, MNA, CFRE, President, Gobel Technology, Gobel Group
  • Angie Lancaster, Director of Operations, Carle Center for Philanthropy
  • Scott Rosenkrans, MS, Principal Consultant & Director of Data Analytics, Gobel Group
Artificial intelligence is influencing almost every industry and is the most disruptive technology to advance health care delivery in our generation. For the past 40 years, philanthropy has been limited to using wealth and prior giving patterns to predict whether someone is a “good” prospect. However, by using big data and machine-learning, we get closer to identifying the emotional (gratitude), rational (giving patterns) and financial (wealth capacity) perspectives that influence a person's decision to give. Learn how AI can help change the conversation from “wealth to gratitude” and foster a culture of philanthropy that respects the patient-physician relationship.

AHP member price: Free
Non-member price: $199
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