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Mind the Gap: Creating a Mid-level Program that Drives Donor Loyalty in Today's Modern Hospital

Available On Demand
Originally presented April 28, 2021

For years, healthcare philanthropy has focused on major donors - relying on patients, events, and relationships in the community to reveal transformational generosity. But, times have changed and so has our opportunity as fundraisers. Often referred to as the ‘gap’, Mid-level is now the hub of a fundraising ecosystem – connecting annual fund to major gifts, marketing to development, and face to face to digital. This session will explore how your mid-level program can be positioned to scale and sustain generosity in the modern age.

This webinar qualifies for 1.0 CFRE points.


  • Whitney Norman, Vice President, Client Solutions, Pursuant
  • Alyssa Boger, Senior Vice President, Client Strategy, Pursuant
  • Libby Pedigo, Director, Development, Community Health Network Foundation


Non-members: $99
AHP Members: $49*
AHPrime Members: Free* (New AHPrime benefit for 2021!)

*Be sure to log in to take advantage of your discounted rate.

Register Here