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Responding to Gratitude: Engaging Patients, Families and Communities Through Referral-Based Medical Philanthropy

Available On Demand 
Originally presented August 21, 2018


  • Cindy Reynolds, Senior Vice President and Chief Development Officer, Bon Secours Health System
  • Mark McCampbell, Senior Vice President, Strategic Partnerships, Advancement Resources
Patients and families that experience great care often feel inspired to give back—but frequently, they aren’t sure how to express their gratitude in a way that has an impact. In this session, discover tactics for engaging caregivers to receive and respond appropriately to gratitude as part of their critical, ethical role in philanthropy. Cindy Reynolds and Mark McCampbell explore keys to optimizing a referral-based medical philanthropy program, including the strategies employed at Bon Secours, and working with healthcare organizations around the world, to overcome challenges and create lasting philanthropic partnerships.


AHP Members: Free
Non-members: $99
Register Here