Webinar Series

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The Next Generation of American Giving: The Charitable Habits of Generations Y, X, Baby Boomers, and Matures

Available On Demand
Originally presented July 31, 2018


  • Erin Duff, Team Lead, Content Management, Blackbaud Institute 
All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group? Participate in a webinar session dedicated to dissecting recent research and findings revolving around what the next generation of giving looks. Representatives from Blackbaud will reveal the multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. Preferences which can have a big impact on your fundraising ideas and strategies!


AHP Members: Free
Non-members: $99
Register Here